Vera
Product passports, ready before the deadline.
EU textile rules expected in 2027 · mandatory from 2029
Digital product passports for the European market, starting with textiles.
Textile manufacturers and fashion brands selling into the EU, starting with textiles and expanding to other regulated product groups.
- New EU rules require every product to carry a digital passport (materials, origin, manufacturing) via a QR code
- The data sits with factories, but the legal obligation sits with brands
- Today, that information moves by email and spreadsheets
- Dozens of required data points, and almost no tools built for it
Enter once
Manufacturers fill in passport data in a guided, structured format
Review and approve
Brands receive a complete record to check, not a pile of files to assemble
Proof of compliance
Every approved passport is locked as a timestamped record
Live on the product
Registered with the EU system, then the product’s QR code is activated
Compliance ready ahead of the deadline, far less back-and-forth between factory and brand, and a clear record to show regulators.
How Creo
builds it.
Vera is built by Creo’s full-time partners, with the studio’s service and product revenue funding its growth. Real customers shape it from the start.